COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble…
"119" Result
Sort By:
Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit.
Connaître son marché: grâce à Internet!
by Fonrouge, Cécile, Petzold, Stéphanie
fromGestion futée
0
Type: Book
This book outlines a number of different perspectives on the relationship between science, technology, and innovation in emerging economies. In it, the authors explore the aforementioned relationship as a pillar of economic development, driving growth in emerging economies. Empl…
Sustainable entrepreneurship focuses on how the environment is embedded within business practices. This book examines collaboration strategies and initiatives for sustainable entrepreneurs with a wide variety of partners, and demonstrates how they can be used to increase overall…
Sustainable entrepreneurship focuses on how the environment is embedded within business practices. This book examines collaboration strategies and initiatives for sustainable entrepreneurs with a wide variety of partners, and demonstrates how they can be used to increase overall…
'Should you want to sample the most up-to-date work on consumer behaviour, this is the book for you ... highly innovative in its thinking.' - Teaching Business and Economics.
This book offers a way to take the guesswork out of technology commercialization and improve the returns companies make on their research investments. Drawing on dozens of examples from leading companies around the world, including AlliedSignal, Astra, IBM, ICI, Raychem, and Son…
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication ef…
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumenta…
Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathe…