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An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth. Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a …
This is an all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth. This book provides readers with a detailed overview of multi-channel marketing and explains its benefits, pitfalls, and great po…
"An all-encompassing guide to making the most from multi-channel marketing. Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as wel…
An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth. Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a …
'Multichannel Marketing' goes beyond top-level, strategic discussion of customer-centric marketing to offer today's in-the-trenches marketing professionals the information they need: practical, tested methods & metrics for multichannel marketing programs.
In this book the results are presented of a comprehensive inventory of pork chains that has been conducted through expert interviews and in-depth case studies. The main focus of the book is on how well diverse and fragmented supply in the European pork sector matches differentia…
In this book the results are presented of a comprehensive inventory of pork chains that has been conducted through expert interviews and in-depth case studies. The main focus of the book is on how well diverse and fragmented supply in the European pork sector matches differentia…
Marketing channels
by Stern, Louis W., Ansary, Adel I., Coughlan, Anne T., Anderson, Erin M.
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Type: Book
Marketing channels
by Stern, Louis W., Ansary, Adel I., Coughlan, Anne T., Anderson, Erin M.
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Type: Book
Retail and marketing channels: economic and marketing perspectives on producer-d…
by Pellegrini, Luca, Reddy, Srinivas K., Università commerciale Luigi Bocconi., Centro di studi sul commercio, New York University., Department of Marketing, International Conference on Distribution, Milan, Italy)
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Type: Book