Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its instructive approach makes it a useful manual for professionals and resource for academics.
Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its instructive approach makes it a useful manual for professionals and resource for academics.
Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its instructive approach makes it a useful manual for professionals and resource for academics.
Microsoft dynamics CRM 2011 step by step
by Snyder, Mike, Steger, Jim, Landers, Brendan
fromIT Pro
""Microsoft Dynamics CRM 2011 Application Design"" is a hands-on guide for beginners or intermediate users that allows you to build applications that will add value to your business. Each chapter builds on the last with added levels of complexity with code examples and screensho…
""Microsoft Dynamics CRM 2011 Application Design"" is a hands-on guide for beginners or intermediate users that allows you to build applications that will add value to your business. Each chapter builds on the last with added levels of complexity with code examples and screensho…
Marketing management: a relationship approach
Multiple case studies in the book - and online as video case studies at the book's homepage (ie. Senseo ; Red Bull ; Lindt & Sprüngli ; Ryanair)
This work is written for people, mainly students, who want to know how the relationship and the traditional maketing approach (in combination) affect the development of effective and efficient marketing plans.