"314" Result
Sort By:
Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant…
Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant…
Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant…
Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant…
Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant…
Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant…
"Les ressources du Web 2.0 sont devenues un réflexe et un mode de vie! Comment bien démarrer sur les réseaux sociaux, choisir la bonne stratégie en fonction de ses objectifs, bien cibler ses clients ou ses interlocuteurs? Chefs d'entreprise, étudiants, demandeurs d'emploi, auto-…
Research perspectives on social media influencers and brand communication
by Burns, Kelli S., Martinez, Amanda R., Luttrell, Regina, Agozzino, Alisa, Barclay, Courtney A., Harrison, Lisa, Hernandez, Terri N., Landsberger, Alexa, Lo Castro, Jenna M., Mariani, Ronda, Torres, Kylie, Wallace, Adrienne A., Wesner, Kearston L.
0
Type: Book
"Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a b…
"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and…
Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers.
Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers