"This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher
"314" Result
Sort By:
"Writing in the tradition of Louis Cheskin, one of the founding fathers of modern marketing, the authors of Making Meaning observe, define, and describe the phenomenon of the meaningful customer experience. They explain that by consciously evoking certain deeply valued meanings …
The future of relationship marketing
0
Type: Book
The future of relationship marketing
0
Type: Book
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was th…