Designing the customer-centric organization: a guide to strategy, structure, and process by Galbraith, Jay R. 0 Type: Book
Managing customer experience and relationships: a strategic framework by Kotler, Philip, Peppers, Don, Rogers, Martha 0 Type: Book
Interactive marketing: revolution or rhetoric? by Miles, Chris fromRoutledge interpretive marketing research 0 Type: Book
Augmented customer strategy: CRM in the digital age by N'Goala, Gilles, Pez-Pérard, Virginie, Prim-Allaz, Isabelle fromInnovation, entrepreneurship and management series 0 Type: Book
