Relationship marketing

Relationship marketing: exploring relational strategies in marketing

by Egan, John

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Title Statements

  • Full title :Relationship marketing : exploring relational strategies in marketing / John Egan.

Edition Statements

  • Publication Date:2011.
  • Edition:4th ed

Publication Statements

The Physical Object

  • Description:xxii, 300 p. ; : 25 cm

Edition Identifiers

  • ISBN:9780273737780, 0273737783
  • oclc:ocn878777681
  • Dewey Decimal:658.8/12

Table of Contents

100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments.

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Subjects

Marketing Marketing relazionale

Writers

Egan, John

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