Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business…
Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isnt whether to take your business onto soc…
Social media marketing all-in-one for dummies
by Zimmerman, Jan, Ng, Deborah
fromFor dummies
Your business can't afford to be left behind, and if you need a guide through the social media maze, this book is just what you're looking for! Learn how to take full advantage of social media marketing while boosting your social media savvy.
Marketing your business through social media isn't an option these days, it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more …
Social media marketing all-in-one for dummies
by Zimmerman, Jan, Ng, Deborah
fromFor dummies
Your business can't afford to be left behind, and if you need a guide through the social media maze, this book is just what you're looking for! Learn how to take full advantage of social media marketing while boosting your social media savvy.
Social media marketing all in one for dummies
by Zimmerman, Jan, Ng, Deborah
fromFor dummies
Demonstrates techniques for developing an effective Web marketing plan using social media, covering such topics as Facebook, Twitter, search engine optimization, social communities, blogs, and social media metrics for measuring results.
Social media marketing all-in-one for dummies®
by Zimmerman, Jan, Ng, Deborah
fromFor dummies
Learn how to take full advantage of social media marketing while boosting social media savvy.
Your business can't afford to be left behind, and if you need a guide through the social media maze, this book is just what you're looking for! Learn how to take full advantage of social media marketing while boosting your social media savvy.
Social media marketing all-in-one for dummies
by Zimmerman, Jan, Ng, Deborah
fromFor dummies
Your business can't afford to be left behind, and if you need a guide through the social media maze, this book is just what you're looking for! Learn how to take full advantage of social media marketing while boosting your social media savvy.
Social media marketing all-in-one for dummies
by Zimmerman, Jan, Ng, Deborah
fromFor dummies
Your business can't afford to be left behind, and if you need a guide through the social media maze, this book is just what you're looking for! Learn how to take full advantage of social media marketing while boosting your social media savvy.
Social Media Marketing All-in-One For Dummies
by Zimmerman, Jan, Ng, Deborah
fromFor dummies
Social media marketing all-in-one for dummies
by Zimmerman, Jan, Ng, Deborah
fromFor dummies
"Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and…
Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. You'll learn how to: align social c…
"Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key …
Introduce metrics to manage social marketing programs, to measure their success, and to diagnose underperforming elements.