"This book examines the concept of peace marketing as a vehicle for social transformation and global prosperity. It explores the development of programs destined to impose and sustain some causes that may lead to the salvation of humanity from self-destruction and to live in pea…
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Esta obra está basada en la cátedra de marketing social que el autor ha impartido desde 1992 en la Escuela de Graduados en Administración de Empresas (EGADE), del Instituto Tecnológico de Monterrey, campus Estado de México, y en la maestría de Administración de Hospitales de la …
Social marketing
by Eagle, Lynne, Dahl, Stephan, Bird, Sara, Hill, Susie, Spotswood, Fiona, Tapp, Alan
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Type: Book
Social marketing
by Eagle, Lynne, Dahl, Stephan, Bird, Sara, Hill, Susie, Spotswood, Fiona, Tapp, Alan
0
Type: Book
This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. It provides critical analysis of the origins of social marketing as…
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make informed (i.e. healthy) choices regarding diet, lifestyle and health relat…
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make 'informed'(i.e. healthy) choices regarding diet, lifestyle and health rela…
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make informed (i.e. healthy) choices regarding diet, lifestyle and health relat…
Investigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at the world's economic margins. Between 2012 and 2017, more than one billion people became new Internet users. Once, digital connectivity was confined to econ…
Digital economies at global margins
0
Type: Book
Investigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at the world's economic margins. Between 2012 and 2017, more than one billion people became new Internet users. Once, digital connectivity was confined to econ…
"Marking enterprises succeed because they invent alternative approaches to branding, marketing, and strategizing. This challenging book makes them explicit and repeatable. It offers a new framework to business practices and to management sciences."--Jacket.