How to improve the return on your social marketing investment? This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ""ROI of Soci…
"How can we use this new social media channel most effectively to drive more revenue, profit, brand and share at highest ROI and least risk?" The concepts in this book can be applied to any social marketing channel and any combination of traditional and social media. ROI of So…
How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social …
The handbook of persuasion and social marketing
The handbook of persuasion and social marketing
This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change.
The handbook of persuasion and social marketing
This collection examines the role of persuasion in a marketing context. The book's central theme throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensi…
""This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are ba…
