Social marketing

Social marketing: theoretical and practical perspectives

by Fishbein, Martin Goldberg, Marvin E. Middlestadt, Susan E.

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Title Statements

  • Full title :Social marketing : theoretical and practical perspectives / edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt.

Edition Statements

  • Publication Date:©1997.

Publication Statements

Notes

Papers presented at the Role of Advertising in Social Marketing Conference held in Atlanta, Ga., May 17-19, 1995.

The Physical Object

  • Description:xv, 457 pages : : illustrations ; : 24 cm.

Edition Identifiers

  • ISBN:0805824995, 9780805824995, 9780273727224, 0273727222
  • oclc:ocm35701144
  • LC Classification:HF5415.122
  • Dewey Decimal:658.8

Subjects

Marketing Marketing social Niet-commerciële organisaties Social marketing Social marketing -- Congresses

Writers

Fishbein, Martin Goldberg, Marvin E. Middlestadt, Susan E.

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