Providing students with a broad-ranging, accessible introduction to the international political economy of media, this book examines transformations of the media and media systems. From changes in the mass media of broadcasting and print, to digitalization and the internet, it l…
We live in the age of big Media, with the celebrity moguls telling us that 'content is king.' But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes…
"The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent exposé of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how the…
Audio-visual industries and diversity in the digital age: overview of an on-going debate / Ma Trinidad García Leiva and Luis A. Albornoz -- Protecting and promoting audio-visual diversity: the UNESCO convention on cultural diversity and the challenges of the digital environment …
"Introduction to Media Distribution offers a clear, direct and comprehensive overview of the entire film, television and new media distribution business, valuable to both students and professionals. In this book, author Scott Kirkpatrick uses his decade of experience in the dist…
Facebook, Twitter, Snapchat, YouTube, LinkedIn, and dozens of other services have been described as the vanguard of creative destruction across the media industries-disruptors of established business, heroes of a new economic narrative that supposes that the attention of individ…
Offering rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia looks closely at the dynamics of stardom and celebrity endorsement in the region and examines its impact on marketing and media. Through firs…
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in…
The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground t…
This text emphasises the key drivers and concepts associated with the media economy, and explores the relevant theories and application of these theories to study and analyse the media economy.
