Diese erste Einführung in die betriebswirtschaftlichen Grundlagen der Medienwirtschaft richtet sich insbesondere an Studenten und Praktiker mit Schwerpunkt Medienwissenschaft oder Publikations- und Kommunikationswissenschaft. Im einzelnen wird ein Medienunternehmen aus vier Pers…
Global media giants
Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media …
Global media giants
"Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media…
Global media giants
"Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media…
"Profound transformations in our digital society have brought many enterprising women to social media platforms--from blogs to YouTube to Instagram--in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attent…
Precarious creativity: global media, local labor
"Precarious Creativity examines the seismic changes confronting media workers in an age of globalization and corporate conglomeration. This pathbreaking anthology peeks behind the hype and supposed glamor of screen media industries to reveal the intensifying pressures and challe…
Making Media: Production, practices, and professions
Making Media: Production, practices, and professions
The Routledge Handbook of Chinese Media is a prestigious reference work providing an overview of the study of Chinese media. The editors bring together an interdisciplinary perspective with contributions from an international team of renowned scholars on subjects such as televis…
"The Routledge Handbook of Chinese Media is a prestigious reference work providing an overview of the study of Chinese media. The editors bring together an interdisciplinary perspective with contributions from an international team of renowned scholars on subjects such as televi…
