The 'Emerging Perspectives' offers answers by a top group of experts to the question, 'Where is judgment and decision research heading as we forge into the 21st century?' The chapters represent perspectives developed by some of the most innovative thinkers in the field. The book…
The 'Emerging Perspectives' offers answers by a top group of experts to the question, 'Where is judgment and decision research heading as we forge into the 21st century?' The chapters represent state-of-the art perspectives developed by some of the most innovative thinkers in th…
The author of this book has distilled sixty years of teaching into a book for students, young and old. The author threads these twenty-one letters, with autobiographical anecdotes that illuminate his career—both his successes and his failures—and his motivations for becoming a b…
From a "Washington Post" columnist comes an original and deeply engaging investigation into the role of the hidden brain--the parts of the mind concealed from conscious awareness but responsible for controlling decision making
From a "Washington Post" columnist comes an original and deeply engaging investigation into the role of the hidden brain--the parts of the mind concealed from conscious awareness but responsible for controlling decision making.
"This collection of essays focuses on the interface between delusions and self-deception. As pathologies of belief, delusions and self-deception raise many of the same challenges for those seeking to understand them. Are delusions and self-deception entirely distinct phenomena, …
"This collection of essays focuses on the interface between delusions and self-deception. As pathologies of belief, delusions and self-deception raise many of the same challenges for those seeking to understand them. Are delusions and self-deception entirely distinct phenomena, …
In addition to exercises and various reproducible log pages and worksheets, this book has eight sample reproducible questionnaires for evaluating the effectiveness of programs.
In addition to exercises and various reproducible log pages and worksheets, this book has eight sample reproducible questionnaires for evaluating the effectiveness of programs.
The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly ada…
This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical a…