Multinationales Unternehmen

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"This welcome new edition of International Management secures the position of this successful text as the most comprehensive introduction to global cross-cultural management available. For the 4th edition the text has been extensively revised and updated with the addition of mor…

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading …