This book analyses the key factors determining current and future European competitiveness. It focuses in particular on the issues of internationalisation of firms and markets, the role of technology and innovation, and of continuing European integration, and deals with these is…
"Discover proven strategies and solutions for successful participation in the global marketWith less than fifty percent of middle market US companies succeeding at going global, corporate executives need to know how to build effective global execution platforms that will allow t…
Multinational Financial Management, 10th Edition provides corporate managers with a conceptual framework within which the key financial decisions of the multinational firm can be analyzed. It contains charts and illustrations of corporate practice that are designed to highlight …
"Focusing on process management, use of knowledge, and technology, the authors offer a holistic approach to change based on expertise, experience, and a track record that highlights, among others, IBM's own transformation. In five down-to-earth sections, the authors share their …
Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this book links numerous subjects such as strategy, marketing and ethics, encouraging a multi-disciplinary approach to an issu…
