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A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise…
Unternehmensnetzwerke sind ein wirtschaftlich relevantes Phänomen, dessen praktische Bedeutung in Europa weiter zunimmt. Dieser Forschungsband untersucht Unternehmensnetzwerke aus einer interdisziplinären Perspektive. Ein besonderer Schwerpunkt liegt dabei auf den kooperativen (…
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"The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner.…
