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Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that…
From the publisher. Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. He…
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that…
Ramachandran -- the "Marco Polo of neuroscience"--Reveals what baffling and extreme case studies can teach us about normal brain function and how it evolved. Among the topics he discusses are synesthesia as a window to creativity and autism as a springboard to understanding self…
Ramachandran--the "Marco Polo of neuroscience"--Reveals what baffling and extreme case studies can teach us about normal brain function and how it evolved. Among the topics he discusses are synesthesia as a window to creativity and autism as a springboard to understanding self-a…
Ramachandran--the "Marco Polo of neuroscience"--Reveals what baffling and extreme case studies can teach us about normal brain function and how it evolved. Among the topics he discusses are synesthesia as a window to creativity and autism as a springboard to understanding self-a…
Annotation Each edition of this classic reference has proved to be a benchmark in the developing field of cognitive neuroscience. The third edition of The Cognitive Neurosciences continues to chart new directions in the study of the biologic underpinnings of complex cognition --…
"The third edition of The Cognitive Neurosciences continues to chart new directions in the study of the biologic underpinnings of complex cognition - the relationship between the structural and physiological mechanisms of the nervous system and the psychological reality of the m…
Critical Neuroscience brings together multi-disciplinary scholars from around the world to explore key social, historical and philosophical studies of neuroscience, and to analyze the socio-cultural implications of recent advances in the field. Original, interdisciplinary approa…
"Why is life worth living? What makes actions right or wrong? What is reality and how do we know it?. - The Brain and the Meaning of Life draws on research in philosophy, psychology, and neuroscience to answer some of the most pressing questions about life's nature and value. Pa…
Presents a collection of essays exploring some classical dimensions of mind both from the perspective of an empirically-informed philosophy and from the point of view of a philosophically-informed psychology. This book reflects the different forms of interaction in an effort to …