"Brand Planning for the Pharmaceutical Industry begins by exploring what branding is and why it is of importance, particularly to the pharmaceutical sector. The book then goes on to show how branding can be integrated into the early stages of the commercialization process for ne…
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"Brand Planning for the Pharmaceutical Industry begins by exploring what branding is and why it is of importance, particularly to the pharmaceutical sector. The book then goes on to show how branding can be integrated into the early stages of the commercialization process for ne…
The doctor, the baker, and the medicine maker -- An American system of pharmaceutical influence -- Deconstructing Merck's awareness campaign -- Social trust and public health -- Consumer perspectives -- Pharmaceutical conglomerates and American politics -- Global implications of…
Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck Pharmaceutical's groundbreaking launch of the Gardasil vaccination and ways in which new trends in pharmaceutical marketing affect public health awarene…
Présentation de l'éditeur : "Patents, including pharmaceutical patents, enjoy extended protection for twenty years under the TRIPs Agreement. The Agreement has resulted in creating a two-tier system of the World Trade Organisation Member States, and its implementation has seen t…
This book explores the current difficulties with pharmaceutical patents in the post-TRIPS era and suggests how working with international organizations may improve access to affordable medicines in developing countries. Patents, including pharmaceutical patents, enjoy extended p…
Bioprospecting - the exchange of plants for corporate promises of royalties or community development assistance - has been lauded as a way to develop new medicines while offering southern nations and indigenous communities an incentive to preserve their rich biodiversity. But ca…
During much of the nineteenth century, physicians and pharmacists alike considered medical patenting and the use of trademarks by drug manufacturers unethical forms of monopoly; physicians who prescribed patented drugs could be, and were, ostracized from the medical community. I…
"Drawing on a wealth of previously overlooked archival material, 'Medical Monopoly' combines legal, medical, and business history to offer a sweeping new interpretation of the origins of the complex and often troubling relationship between the pharmaceutical industry and medical…
"This new text is designed for a student or practitioner who is unfamiliar with "pharmacoeconomics." It provides a straightforward explanation of the essential pharmacoeconomics topics outlined by The Accreditation Council for Pharmacy Education (ACPE). It defines terminology us…
"This new text is designed for a student or practitioner who is unfamiliar with "pharmacoeconomics." It provides a straightforward explanation of the essential pharmacoeconomics topics outlined by The Accreditation Council for Pharmacy Education (ACPE). It defines terminology us…
"This new text is designed for a student or practitioner who is unfamiliar with "pharmacoeconomics." It provides a straightforward explanation of the essential pharmacoeconomics topics outlined by The Accreditation Council for Pharmacy Education (ACPE). It defines terminology us…
In this unprecedented account of the dynamics of Nigeria's pharmaceutical markets, Kristin Peterson gives us a sobering ethnographic analysis of the effects of speculation and ""development"" as they reverberate across markets and continents, and play out in everyday interperson…
