Brand planning for the pharmaceutical industry
"Brand Planning for the Pharmaceutical Industry begins by exploring what branding is and why it is of importance, particularly to the pharmaceutical sector. The book then goes on to show how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the 'real' world. The book provides a step-by-step guide to brand planning, using market segmentation as the starting point."--Jacket.
Read More ↓Title Statements
- Full title :Brand planning for the pharmaceutical industry / Janice MacLennan.
Summary
"Brand Planning for the Pharmaceutical Industry begins by exploring what branding is and why it is of importance, particularly to the pharmaceutical sector. The book then goes on to show how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the 'real' world. The book provides a step-by-step guide to brand planning, using market segmentation as the starting point."--Jacket.
Read More ↓Edition Statements
- Publication Date:©2004.
Publication Statements
- Publisher(s):Gower
- Place of Publication:Aldershot, Hants, England
- Language:eng
- Publication Date:©2004.
The Physical Object
- Description:1 online resource (xii, 160 pages : : illustrations.)
Edition Identifiers
- ISBN:9781315261379, 1315261375, 1351954865, 9781351954860
- oclc:on1260366761
- LC Classification:HD9665.5
- Dewey Decimal:615/.1/0688
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