Nothing "goes viral." Each blockbuster has a secret history of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Atlantic Senior Editor Derek Thompson uses the tools of economics and psychology to reveal the secrets of…
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Image, branding, and logos are obsessions of our age. Iconic images dominate the media. Christ to Coke is the first book to look at all the main types of visual icons. It does so via eleven supreme and mega-famous examples, both historical and contemporary, to see how they arose…
"Popular examines why popularity plays such a key role in our development and, ultimately, how it still influences our happiness and success today. In many ways -- some even beyond our conscious awareness -- those old dynamics of our youth continue to play out in every business …
This is a challenging theory of Whitman's poetics of possession and his understandings of individual and national identity. The author reads his works in relation to 19th-century theories of sexual desire, poetic inspiration and political representation.
"In late Elizabethan England, political appeals to the people were considered dangerously democratic, even seditious: the commons were supposed to have neither political voice nor will. Yet such appeals happened so often that the regime coined the word 'popularity' to condemn th…