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This book tackles the disconnect between social perceptions and expert knowledge regarding trade policy decisions. Using a Polish language internet database, the authors shed light on areas that need to be addressed when considering the adoption of particular trade policies by a…
This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing d…
Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buy…
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather…
