The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business -- and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an as…
This text teaches readers the nuts and bolts of running a creative services business including creating a smart marketing plan that reflects their financial goals, learning which marketing tools are most effective and how to use them and learning how to establish contact with po…
Do what you love and make money! The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Wh…
The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business -- and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an as…
"This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic prici…
"This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic prici…
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success o…