Brand Society
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand…
Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspec…
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspe…
Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This text shows how brands transform both the organizations that develop them and the lifestyles of the in…
Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This text shows how brands transform both the organizations that develop them and the lifestyles of the in…
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspe…
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspe…
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspe…
"Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders, Second Edition" is revised and expanded. The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new …
"375 short-cut recipes using dry and canned soups to cook up everything from delicious dips and sumptuous salads to hearty pot roasts and homey cassroles"--Cover.
Overzicht van hoe merk-indentiteit gecommuniceerd kan worden via internet. Voor zowel profit als non-profit organisaties.
Ian Cocoran explains the traditional theories behind branding and explores the way in which they can be applied to web sites for any industry or field. He also covers site content and the role it plays in brand perception and looks at how to add depth by adding audio and video, …
Ian Cocoran explains the traditional theories behind branding and explores the way in which they can be applied to web sites for any industry or field. He also covers site content and the role it plays in brand perception and looks at how to add depth by adding audio and video, …
