A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their succ…
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their succe…
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their succ…
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 5…
Seeing the world's biggest brands gain ground over global markets, you can't deny that the 36,00 students in Europe studying marketing will never understand their subject without knowing how branding works. This is the definitive introductory textbook in this crucial topic, an a…
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 5…
Creating powerful brands
by McDonald, Malcolm H. B., De Chernatony, Leslie, Wallace, Elaine