Creating powerful brands

Creating powerful brands

by De Chernatony, Leslie

Type Book
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Title Statements

  • Full title :Creating powerful brands.

Edition Statements

  • Publication Date:2011.
  • Edition:4th ed, Leslie De Chernatony, Malcolm McDonald, Elaine Wallace

Publication Statements

Notes

Previous edition: Oxford: Elsevier Butterworth-Heinemann, 2003.

The Physical Object

  • Description:xxv, 483 p. : : illustrations ; : 23 cm

Edition Identifiers

  • ISBN:1856178498, 9781856178495
  • oclc:ocn810867951
  • Dewey Decimal:658.827

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