Title Statements
- Full title :Creating powerful brands.
Edition Statements
- Publication Date:2011.
- Edition:4th ed, Leslie De Chernatony, Malcolm McDonald, Elaine Wallace
Publication Statements
- Publisher(s):Butterworth-Heinemann
- Place of Publication:Oxford
- Language:eng
- Publication Date:2011.
Notes
Previous edition: Oxford: Elsevier Butterworth-Heinemann, 2003.
The Physical Object
- Description:xxv, 483 p. : : illustrations ; : 23 cm
Edition Identifiers
- ISBN:1856178498, 9781856178495
- oclc:ocn810867951
- Dewey Decimal:658.827
Subjects
Writers
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