Creating powerful brands

Creating powerful brands

by De Chernatony, L., (Leslie)

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Title Statements

  • Full title :Creating powerful brands.

Edition Statements

  • Publication Date:2010.
  • Edition:4th ed

Publication Statements

Notes

Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.

The Physical Object

  • Description:xxv, 483 p. : : ill.

Edition Identifiers

  • ISBN:9781856178501, 1856178501
  • oclc:on1287178110
  • LC Classification:HD69.B7
  • Dewey Decimal:658.827

Subjects

Brand name products Product management Produits commerciaux -- Gestion Produits de marque

Writers

De Chernatony, L., (Leslie) McDonald, Malcolm Wallace, Elaine

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