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Creating powerful brands
by McDonald, Malcolm, Wallace, Elaine, De Chernatony, L., (Leslie)
0
Type: Book
'Creating Powerful Brands' cuts through the mystery surrounding branding and the confusion regarding it as a promotional tool. The authors show how to develop brand strategies for long-term corporate growth.
Creating powerful brands
by McDonald, Malcolm, Wallace, Elaine, De Chernatony, L., (Leslie)
0
Type: Book
Creating powerful brands
by McDonald, Malcolm, Wallace, Elaine, De Chernatony, L., (Leslie)
0
Type: Book
'Creating Powerful Brands' cuts through the mystery surrounding branding and the confusion regarding it as a promotional tool. The authors show how to develop brand strategies for long-term corporate growth.