Creating powerful brands

Creating powerful brands

by De Chernatony, L., (Leslie)

Type Book
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'Creating Powerful Brands' cuts through the mystery surrounding branding and the confusion regarding it as a promotional tool. The authors show how to develop brand strategies for long-term corporate growth.

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Title Statements

  • Full title :Creating powerful brands.

Summary

'Creating Powerful Brands' cuts through the mystery surrounding branding and the confusion regarding it as a promotional tool. The authors show how to develop brand strategies for long-term corporate growth.

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Edition Statements

  • Publication Date:2011.
  • Edition:4th ed

Publication Statements

Notes

Previous edition: Oxford: Elsevier Butterworth-Heinemann, 2003.

The Physical Object

  • Description:xxv, 483 pages : : illustrations ; : 23 cm

Edition Identifiers

  • ISBN:9781856178495, 1856178498
  • oclc:ocn750621889
  • Dewey Decimal:658.827

Subjects

Brand name products Product management Produits commerciaux -- Gestion Produits de marque

Writers

De Chernatony, L., (Leslie) McDonald, Malcolm Wallace, Elaine

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