Creating powerful brands

Creating powerful brands

by De Chernatony, L., (Leslie)

Type Book
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Title Statements

  • Full title :Creating powerful brands / Leslie de Chernatony, Malcolm McDonald, Elaine Wallace.

Edition Statements

  • Publication Date:2011.
  • Edition:Fourth edition

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:London
  • Language:eng
  • Publication Date:2011.

Notes

Previous ed.: Creating powerful brands in consumer, service and industrial markets / Leslie De Chernatony and Malcolm McDonald (Oxford : Butterworth-Heinemann, 2003).

The Physical Object

  • Description:xxv, 483 pages : : illustrations ; : 24 cm.

Edition Identifiers

  • ISBN:9781856178495, 1856178498
  • oclc:on1223680967
  • Dewey Decimal:658.827

Subjects

Brand name products Product management

Writers

De Chernatony, L., (Leslie) McDonald, Malcolm Wallace, Elaine

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