Creating powerful brands

Creating powerful brands

by De Chernatony, Leslie

Type Book
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Title Statements

  • Full title :Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.

Edition Statements

  • Publication Date:cop. 2011.
  • Edition:4th edition

Publication Statements

  • Publisher(s):Butterworth-Heinemann
  • Place of Publication:Amsterdam
  • Language:eng
  • Publication Date:cop. 2011.

The Physical Object

  • Description:1 vol. (XXV-483 p.) : : ill., couv. ill. en coul. ; : 24 cm

Edition Identifiers

  • ISBN:9781856178495, 1856178498
  • oclc:ocn758359867
  • LC Classification:HD69.B7
  • Dewey Decimal:658.827

Subjects

Brand name products Marketing Product management produit de marque Produits commerciaux -- Gestion Produits de marque Stratégie de marque

Writers

De Chernatony, Leslie McDonald, Malcolm H. B. Wallace, Elaine

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