Creating powerful brands

Creating powerful brands

by Chernatony, Leslie de

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Title Statements

  • Full title :Creating powerful brands / Leslie de Chernatomy, Malcolm McDonald and Elaine Wallace.

Edition Statements

  • Publication Date:2011.
  • Edition:4th ed

Publication Statements

  • Publisher(s):Elsevier
  • Place of Publication:Amsterdam
  • Language:eng
  • Publication Date:2011.

The Physical Object

  • Description:xxv, 483 pages : illustrations : 24 cm

Edition Identifiers

  • ISBN:9781856178495, 1856178498
  • oclc:ocn953656874
  • LC Classification:HD69.B7
  • Dewey Decimal:A658.827

Table of Contents

Why it is crucial to create powerful brands -- Understanding the branding process -- How consumers choose brands -- How consumer brands satisfy social and psychological needs -- Service brands -- Retailer issues in branding -- Brands on the internet -- How poerful brands beat competitors -- The challenge of developing abd sustaining added values -- Brand planning -- Brand evaluation.

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Subjects

Brand name products Product management Produits commerciaux -- Gestion Produits de marque

Writers

Chernatony, Leslie de McDonald, Malcolm Wallace, Elaine

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