Strategic brand management

Strategic brand management

by Keller, Kevin Lane

Type Book
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Title Statements

  • Full title :Strategic brand management / Kevin Lane Keller.

Edition Statements

  • Publication Date:2012.
  • Edition:4th ed

Publication Statements

  • Publisher(s):Prentice Hall
  • Place of Publication:Upper Saddle River, N.J
  • Language:eng
  • Publication Date:2012.

The Physical Object

  • Description:562 Seiten : : Illustrationen

Edition Identifiers

  • ISBN:9780132664257, 0132664259
  • oclc:ocn815411861
  • Dewey Decimal:658.827

Subjects

Brand name products Product management Produits commerciaux -- Gestion Produits de marque

Writers

Keller, Kevin Lane

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  • Strategic Brand Management: Building, Measuring, …

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