EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded. The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new inte…
The second edition, now revised and updated for 2009, just in time for the business challenges ahead, contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the mai…
Robert Hartley uses case studies of major companies such as IBM, Sears and Harley Davidson, to explain how to analyse the marketing strategies and outcomes of a variety of corporations.
The meaning of luxury and the sorts of customers that buy luxury have continually been evolving, but never as dramatically as in the past 20 years. With more potential consumers, the luxury sector is today healthier than ever. However luxury companies have had to completely reth…
This text enables a thorough and coherent understanding of the core concepts and key topics of industrial organization using a firmly real-world and case-centric approach. Industrial organization draws upon contributions from a variety of fields of economic inquiry including gam…
"The business ecosystem theory has captured many imaginations and attentions in industrial innovation and manufacturing transformation in last twenty years. However, the concepts, boundaries and theoretical systems are still not comprehensively explored and structured. In order …
