A guide for any product manager looking to become successful in the ever changing and increasingly pressurized Information, Communication and Technology market, this title covers areas such as: selecting target markets; creating a positioning statement; writing a financial parag…
Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. T…
Focuses on the state of the pharmaceutical industry, criticising the industry from an ethical (and soft left) perspective, and putting forward suggestions for changes. Designed for teaching, this book deals with a very important political topic
High-Performance Materials from Bio-based Feedstocks The latest advancements in the production, properties, and performance of bio-based feedstock materials In High-Performance Materials from Bio-based Feedstocks, an accomplished team of researchers delivers a comprehensive expl…
WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition) Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advance…