The secret history of the invention that changed everything- and became the most profitable product in the world. Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to "the one device," as he called it, a cell phone was merely what you…
Clear advice, straightforward lessons and exercises for the product development team
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? The author answers these questions by explaining the Hooked Model - a four-step process emb…
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs …
På forsiden: learn to enhance business efficiency and reduce waste. Successfully deploy lean six sigma projects in your organisation. Manage projects more tightly and fine-tune existing systems. Apply lean six sigma thinking to your day-to-day activities.
Presents a summary of the analytical tools used to evaluate the cost and difficulty of manufacturing and assembling proposed product designs, encouraging a continuous dialogue between designers and manufacturing engineers during the early stages of design.
<A name="UKP̲ROMOTIONALC̲OPY">Focusing on six steps for effective innovation, this volume presents guidelines for a new worldclass approach for developing technologies. From technology strategy to concept creation and selection, the authors cover each innovation activity, taking y…
Presents practical, cost-effective techniques that help your development organization deliver superior software. Using examples, this book demonstrates how to complement use cases with Quality Function Deployment (QFD), Software Reliability Engineering (SRE), Model-Based Specifi…
Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: why innovate? what to innovate? how to innovate? and who innovates? It …
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience str…
Since its initial publication in 1993, Development and Evaluation of Drugs from Laboratory through Licensure to Market has been used as a textbook and reference for scientists in biomedical research, industry, and regulatory agencies. Updated and expanded, this second edition ex…
