"Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour, and this book shows how it can be used to e…
The argument that political controls are needed because advertising manipulates consumers is, for Phillips, a critique with a tacit assumption: that such manipulation is bad. Phillips considers that assumption from the perspective of a business ethicist, applying four ethical fr…
The Oxford Handbook of Meaningful Work' examines the concept, practices and effects of meaningful work in organizations and beyond. Taking an interdisciplinary approach, this volume reflects diverse scholarly contributions to understanding meaningful work from philosophy, politi…
"What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, soun…
