Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cros…
Share This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing…
This book presents ten techniques for getting your point across in all venues - including new media. In today's world, nearly everyone, including business professionals and executives, salespeople, teachers, authors, and entrepreneurs--in short, anyone who needs to put an idea …
This book presents ten techniques for getting your point across in all venues - including new media.
Annotation
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book …
Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising.
Integrated communications in the postmodern era
Every business, everywhere, faces challenges in the market spaces and places of the 21st century and no market is immune. Competitive forces are heightening and accelerating. Governments have intervened (often with little discernible effect), and customers the lifeblood of any b…
This book examines the increasingly topical subject of the political process and assesses: The nature of the relationship between mass media and the political process ; the impact of media-ization on existing political frameworks ; and the implications of media-ized politics.
Neben einer historiografischen Analyse illustriert Astrid Spatzier in einer empirischen Berufsfeldstudie Rahmenbedingungen und deren Einfluss auf Verständnis- und Handlungsweisen von Praktikerinnen und Praktikern. Die Bezugnahme auf den Symbolischen Interaktionismus verspricht d…