"Learn the latest tools and techniques to communicate with buyers directly and in real time, raise online visibility, and increase sales ... [T]his one-of-a-kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated fifth …
David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no…
This book offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content t…
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visi…
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more th…
Filled with case studies and real-world examples, this guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience.
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more th…
Offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the r…
Provides an overview of the potentially harmful impact of social media communication on corporate reputation, explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cro…
Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communic…