public relations

Reputation management

by Helm, Sabrina, Liehr-Gobbers, Kerstin, Storck, Christopher

fromManagement for Professionals

0 Type: Book

Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balanc…

Reputation management

by Helm, Sabrina, Liehr-Gobbers, Kerstin, Storck, Christopher

fromManagement for Professionals

0 Type: Book

Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balanc…

Reputation management

by Helm, Sabrina, Liehr-Gobbers, Kerstin, Storck, Christopher

fromManagement for Professionals

0 Type: Book

Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balanc…

Reputation management

by Helm, Sabrina, Liehr-Gobbers, Kerstin, Storck, Christopher

fromManagement for Professionals

0 Type: Book

Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balanc…

The new rules of marketing & PR: how to use social media, online video, mobile app…

by Scott, David Meerman

0 Type: Book

Offers practical advice on utilizing web based tools to market products, including social media, online video, mobile applications, blogs, news releases, and viral marketing.

The new rules of marketing & PR: how to use social media, online video, mobile app…

by Scott, David Meerman

0 Type: Book

"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is n…

The new rules of marketing and PR: how to use social media, new releases, online vid…

by Scott, David Meerman

0 Type: Book

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

The new rules of marketing & PR: how to use social media, online video, mobile app…

by Scott, David Meerman

0 Type: Book

"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is n…

The new rules of marketing & PR: how to use social media, online video, mobile app…

by Scott, David Meerman

fromBusinessweek bestseller

0 Type: Book

David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no…

The new rules of marketing & PR: how to use social media, online video, mobile app…

by Scott, David Meerman

0 Type: Book

"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is n…

The new rules of marketing & PR: how to use social media, online video, mobile app…

by Scott, David Meerman

0 Type: Book

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of ma…

The new rules of marketing & PR: how to use social media, online video, mobile app…

by Scott, David Meerman, Scott, David Meerman

0 Type: Book

"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is n…