public relations

The Routledge handbook of nonprofit communication

0 Type: Book

"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidis…

The Routledge handbook of nonprofit communication

fromRoutledge handbooks in communications studies

0 Type: Book

"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidis…

The Routledge handbook of nonprofit communication

0 Type: Book

"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidis…

The Routledge handbook of nonprofit communication

0 Type: Book

"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidis…

Public relations history: Theory, practice, and profession

by Myers, Cayce

0 Type: Book

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines th…

Public relations history: theory, practice, and profession

by Myers, Cayce

0 Type: Book

"This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment. Author Cayce Myers examines the…

Public relations history: theory, practice and profession

by Myers, Cayce

0 Type: Book

"This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment. Author Cayce Myers examines the…

Public relations history: theory, practice and profession

by Myers, Cayce

0 Type: Book

"This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment. Author Cayce Myers examines the…

Power, diversity and public relations

by Edwards, Lee M. S.

fromRoutledge new directions in public relations and communicat…

0 Type: Book

"Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is norm…

Powerful B2B Content: Using Brand Journalism to Create Compelling and A…

by Flashman, Gay

0 Type: Book

Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman. Global audiences are sceptical ab…

Powerful B2B content: using brand journalism to create compelling and a…

by Flashman, Gay

0 Type: Book

"Global audiences are sceptical about advertising content, banner ads and promotional messaging that pushes content or products at them. In the B2B market, building an authentic brand is even more difficult and buying decisions are more complicated, take longer and are more invo…