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This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, Smith presents a step-by-step unfolding of the strategic campaig…
"This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the…
This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field…
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of t…
Giving readers easy-to-follow steps for showcasing their talents, The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in the target market's trade magazines, newspapers, and journals. The author f…
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information. In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with th…
One impactful product launch can make a world of difference in a companys lifelong success. Unforgettable presentations, such as the iPhone launch by Steve Jobs, have set high standard for wow-ing a tech audience, and lessons can be taken from this and other memorable conference…
One impactful product launch can make a world of difference in a companys lifelong success. Unforgettable presentations, such as the iPhone launch by Steve Jobs, have set high standard for wow-ing a tech audience, and lessons can be taken from this and other memorable conference…
