"Fully updated and carefully revised, this new 2nd edition of History by Numbers still stands alone as the only textbook on quantitative methods suitable for students of history. Even the numerically challenged will find inspiration. Taking a problem-solving approach and using a…
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the in…
"Statistical Inference via Data Science: A ModernDive into R and the Tidyverse provides a pathway for learning about statistical inference using data science tools widely used in industry, academia, and government. It introduces the tidyverse suite of R packages, including the g…