"Fully updated and carefully revised, this new 2nd edition of History by Numbers still stands alone as the only textbook on quantitative methods suitable for students of history. Even the numerically challenged will find inspiration. Taking a problem-solving approach and using a…
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the in…
The philosophy of quantitative methods undertakes a philosophical examination of a number of important quantitative research methods within the behavioral sciences in order to overcome the non-critical approaches typically provided by textbooks. These research methods are explor…
"Countering the growing divide between positivists who embrace quantitative, numerical approaches and post-positivist scholars who favor qualitative, interpretive approaches, J. Samuel Barkin and Laura Sjoberg argue that both methods are more widely adaptable than is commonly as…
Offers an ethnographic account of research into the demographics of HIV and AIDS in Malawi to rethink the production of quantitative health data. While research practices are often understood within a clean/dirty binary, the author shows that data are never clean; rather, they a…
"In Cooking Data Crystal Biruk offers an ethnographic account of research into the demographics of HIV and AIDS in Malawi to rethink the production of quantitative health data. While research practices are often understood within a clean/dirty binary, Biruk shows that data is ne…
