"198" Result
Sort By:
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the in…
"Statistical Inference via Data Science: A ModernDive into R and the Tidyverse provides a pathway for learning about statistical inference using data science tools widely used in industry, academia, and government. It introduces the tidyverse suite of R packages, including the g…
The econometric analysis of network data
0
Type: Book
This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and how to conduct research that contributes to social justice. Today's researchers are inspired by the potential for scholar…
The world of data -- The four levels of analytics -- Defining data literacy -- The data literacy umbrella -- Reading and speaking the language of data -- Combining data literacy and the four levels of analytics -- The steps of data literacy learning -- The three Cs of data liter…
There is a growing recognition within Anglo-Saxon archaeology that farming practices underwent momentous transformations in the Mid Saxon period, between the seventh and ninth centuries AD: transformations which underpinned the growth of the Anglo-Saxon kingdoms and, arguably, s…
The book is designed to enable students of public policy, policymakers and mangers to obtain useful information and conduct successful systematic evaluations, even under tight resource constraints. This text presents a wide variety of approaches to evaluation through brief, auth…
The book is designed to enable students of public policy, policymakers and mangers to obtain useful information and conduct successful systematic evaluations, even under tight resource constraints. This text presents a wide variety of approaches to evaluation through brief, auth…
"The book is designed to enable students of public policy, policymakers and mangers to obtain useful information and conduct successful systematic evaluations, even under tight resource constraints. This text presents a wide variety of approaches to evaluation through brief, aut…
