This book presents ten techniques for getting your point across in all venues - including new media.
"Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter th…
"Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter th…
"Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter th…
"Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter th…
Purpose, process, style, form and tone -- News releases and other types of releases -- Media pitches -- Media advisories/alerts -- Public service announcements -- Media kits -- Interviewing -- Background materials and backgrounders -- Fact sheets -- Bio sketches -- News writing …
"From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Publ…
"From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Publ…
"Exploring Public Relations began in Leeds in the early 2000s with a collaboration between myself and Dr Liz Yeomans. Through four editions of the book, and working with exceptional friends and fellow academic colleagues, this book has innovated and led the way in the field of p…
"Exploring Public Relations began in Leeds in the early 2000s with a collaboration between myself and Dr Liz Yeomans. Through four editions of the book, and working with exceptional friends and fellow academic colleagues, this book has innovated and led the way in the field of p…
Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book o…
"Exploring Public Relations began in Leeds in the early 2000s with a collaboration between myself and Dr Liz Yeomans. Through four editions of the book, and working with exceptional friends and fellow academic colleagues, this book has innovated and led the way in the field of p…
"Exploring Public Relations began in Leeds in the early 2000s with a collaboration between myself and Dr Liz Yeomans. Through four editions of the book, and working with exceptional friends and fellow academic colleagues, this book has innovated and led the way in the field of p…