The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly …
Using a variety of cases from history and today's life, the book examines character attackers targeting the private lives, behavior, values, and identity of their victims. Numerous historical examples show that character assassination has always been a very effective weapon to w…
"People go to extraordinary lengths to gain and defend their status. Those with higher status are listened to more, receive more deference from others, and are perceived as having more power. People with higher status also tend to have better health and longevity. In short, stat…
Woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves, this book offers a comprehensive guide for any brand or organization trying to reach this demographic. --
Woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves, this book offers a comprehensive guide for any brand or organization trying to reach this demographic. --
Ideal for any marketer or brand strategist looking to enhance their online brand identity, this succinct book delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. --
Ideal for any marketer or brand strategist looking to enhance their online brand identity, this succinct book delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. --
The reputational imperative in territorial dispute -- Kashmir : independence, accession, and the plebiscite option -- The failure of the plebiscite option -- The dispute with China : the formative years -- Opening the territorial breach -- Mao's China in the Sino-Indian conflict
