Argues that the ability to connect meaningfully with society is the new frontier of competitive advantage and profitability. Identifies four tenets that companies can adopt to achieve connected leadership and interviews well-known business leaders such as Sheryl Sandberg.
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Argues that the ability to connect meaningfully with society is the new frontier of competitive advantage and profitability. Identifies four tenets that companies can adopt to achieve connected leadership and interviews well-known business leaders such as Sheryl Sandberg.
Ideal for any marketer or brand strategist looking to enhance their online brand identity, this succinct book delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. --
Laying the groundwork for moving Product Management out of a supporting role; this book provides a solid; implementable framework that takes you step-by-step through a process that will transform your company in profound ways. --
American government is in the midst of a reputation crisis. An overwhelming majority of citizens - Republicans and Democrats alike - hold negative perceptions of the government and believe it is wasteful, inefficient, and doing a generally poor job managing public programs and p…
American government is in the midst of a reputation crisis. An overwhelming majority of citizens - Republicans and Democrats alike - hold negative perceptions of the government and believe it is wasteful, inefficient, and doing a generally poor job managing public programs and p…
American government is in the midst of a reputation crisis. An overwhelming majority of citizens - Republicans and Democrats alike - hold negative perceptions of the government and believe it is wasteful, inefficient, and doing a generally poor job managing public programs and p…
Reputations abound in world politics, but we know little about how reputations form and evolve: namely, how do countries form reputations? Do these reputations affect interstate politics in the global arena? In this work, Crescenzi develops a theory of reputation dynamics to hel…
Keren Yarhi-Milo provides an original framework, based on insights from psychology, to explain why some political leaders are more willing to use military force to defend their reputation than others. Rather than focusing on a leader's background, beliefs, bargaining skills, or …
"Dass sich Reputation und Anerkennung in vormodernen Gesellschaften, darunter im spätklassischen Athen, über Kommunikation in der Öffentlichkeit konstituierten, gilt als unbestritten. Wie wirkten sich aber Präsenz und Agieren in bestimmten Räumen, etwa auf der Straße oder der Ag…
The internet and social media make managing a company''s reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner.…
Social media has been here for years yet organizations of all shapes and sizes continue to tip toe nervously before peeved customers, aggrieved employees, eagle-eyed activists, sceptical bloggers, and opportunistic trolls. Managing Online Reputation is a practical guide to prote…
"The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner.…