"The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner.…
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit …
Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.
In 1617, Louis XIII was forced to resort to assassination as punishment, while a century later, Louis XIV needed only to issue a command and the kingdom's most powerful subjects would submit to imprisonment or exile without trial. What were 'politics of disgrace', why did it eme…
On the accession of Louis XIII in 1610 following the assassination of his father, the Bourbon dynasty stood on unstable foundations. For all of Henri IV's undoubted achievements, he had left his son a realm that was still prey to the ambitions of an aristocracy that possessed in…
On the accession of Louis XIII in 1610 following the assassination of his father, the Bourbon dynasty stood on unstable foundations. For all of Henri IV's undoubted achievements, he had left his son a realm that was still prey to the ambitions of an aristocracy that possessed in…
"On the accession of Louis XIII in 1610 following the assassination of his father, the Bourbon dynasty stood on unstable foundations. For all of Henri IV's undoubted achievements, he had left his son a realm that was still prey to the ambitions of an aristocracy that possessed i…
In 1617, Louis XIII was forced to resort to assassination as punishment, while a century later, Louis XIV needed only to issue a command and the kingdom's most powerful subjects would submit to imprisonment or exile without trial. What were 'politics of disgrace', why did it eme…
"On the accession of Louis XIII in 1610 following the assassination of his father, the Bourbon dynasty stood on unstable foundations. For all of Henri IV's undoubted achievements, he had left his son a realm that was still prey to the ambitions of an aristocracy that possessed i…
This title defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of corporate social responsibility.
The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly …
The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly …
This title defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of corporate social responsibility.