This Sixth Edition includes content and wording that align it closely to the First Edition of ISO/IEC 20000-1. However the landscape for service management standards, best practices, frameworks, as well as supporting books has changed in the years since the Fifth Edition. There …
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types o…
Over 30 cases from the tourism industry examined in depth - an essential resource for tutors and students.
Within American service sector organizations there exists a gap between understanding customer service quality improvement (QI) theories and applying them. Improving Service Quality in the Global Economy: Achieving High Performance in Public and Private Sectors, Second Edition f…
This text describes the theory behind customer service quality improvement (QI) along with case studies illustrating successful strategies of leading organizations. Although all types of organizations are covered, the emphasis is on regulated public non-market-driven services su…
"Within American service sector organizations there exists a gap between understanding customer service quality improvement (QI) theories and applying them. Improving Service Quality in the Global Economy: Achieving High Performance in Public and Private Sectors, Second Edition …
